Coach release new quarter earnings, reported in the second quarter of fiscal year 2012 the company's sales increased by 15%.Surrender such a great report card, who is behind has played a vital role in it?Faced with such impressive achievements, future Kou Chi in turn made how the strategic plan? Chinese market sales growth accelerators American luxury brand Coach recently released second quarter financial report, reported second quarter sales of $ 1.45 billion as of December 31, 2011, compared to $ 1.26 billion in the same period last year growth 15%.The operating margin increased to 36% as compared to 35.9% in the same period last year. In the past two years, China is known as the most potential for sales of luxury goods market, international big to China have thrown an olive branch.Experts predict that China will soon overtake Japan to become the world's largest consumer of luxury goods.This point in the Coach earnings can be verified, Coach Reported second quarter in North America same-store sales rose 8.8%, Japanese sales growth of 6%, China's regional sales remained strong performance, same-store sales to continue to maintain a double-digit increase. The Chinese market can have such a good sales performance in the Chinese market, and Coach Company in the second quarter, new open several shops have a certain relationship.Reported in the second quarter of fiscal year 2012, the company in China to open nine stores, including one in Hong Kong and eight in Mainland China, so that China's total number of stores to 80.Store the total number of North American and Japanese markets, but the momentum from the development point of view, the Chinese market will be the main battlefield Coach future development. Male market, Coach has been the focus of future development, Coach more to attract female consumers, especially the Chinese market, especially.
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When many international brands optimistic about the male market, and frequently force, Coach also clearly recognize that only rapidly occupied the male market, in order to better eating Chinese luxury consumption this big cake. Male consumption of luxury goods is gradually formed scale Report Research Institute recently released "2012 China's millionaires brands tend mentioned, male Regal is far greater than the number of women on the list, it is not difficult to see that more consumption, more men than women capacity. Luxury research center of the University of International Business and Economics Executive Renzhou Ting said that the concept of male consumption of luxury goods in China is undergoing a change, men can become the main force in the future of China's luxury goods consumption is useful. Coach filing shows the achievements of their male business areas is very impressive, and its Chief Executive Officer Lew Frankfort said men business sales in 2012 the company plans to double global sales of more than $ 400 million target.Male category of goods and operating the future will be further expansion, increasing the number of sales men merchandise shops, so as to enhance the operational efficiency of the store.
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